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Crazy Egg

Crazy Egg

Starting at $24 per month
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Overview

What is Crazy Egg?

Crazy Egg is a heat map web analytics product.

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Recent Reviews

TrustRadius Insights

Crazy Egg has become an invaluable tool for analyzing user behavior and making informed design decisions. Users across various …
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My view on Crazy Egg

8 out of 10
May 24, 2018
Incentivized
In a process of understanding user journey on the website - we have thought of seeking a help of a tool which gives complete information …
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Pricing

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Crazy Egg

$24.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Crazy egg heat map analytics demo

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Crazy Egg Demo

YouTube
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Product Details

Crazy Egg Integrations

Crazy Egg Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Crazy Egg is a heat map web analytics product.

Reviewers rate Implementation Rating highest, with a score of 9.2.

The most common users of Crazy Egg are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(126)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Crazy Egg has become an invaluable tool for analyzing user behavior and making informed design decisions. Users across various departments, including marketing, design, and front-end development, have relied on Crazy Egg to gather insights for high-level decisions on websites and landing pages. The platform's heatmapping capabilities provide quantitative data on user engagement, allowing teams to optimize pages and improve the overall user experience. Crazy Egg's unique confetti tool has been particularly praised for its ability to identify popular and unpopular items on websites, highlighting areas where users expect clickable elements. Additionally, Crazy Egg's integration with Google Analytics enables users to gain a more complete picture of user behavior, further enhancing their understanding of website performance. With its comprehensive insights into user interactions and intuitive visualizations, Crazy Egg has proven to be an indispensable resource for businesses seeking to enhance conversions and improve overall website effectiveness.

Valuable Click Mapping Feature: Many users have found Crazy Egg's click mapping feature to be highly valuable, allowing them to see exactly where visitors are clicking on their website. This information has helped them identify popular links and buttons, as well as areas of the page that were mistakenly believed to be clickable. The insights gained from this feature have enabled users to make informed decisions about their website's layout and design.

Helpful Scroll Mapping Feature: Users have praised Crazy Egg's scroll mapping feature for providing insights into how far users are scrolling down the page. This information has been helpful in understanding user behavior and making informed decisions about page layout and content placement. By using this feature, users have been able to optimize their websites and improve user engagement.

Powerful Segmentation Capabilities: Crazy Egg's segmentation capabilities have received high praise from many users. Being able to differentiate click patterns based on visitor properties such as technology, new or returning visitors, and other factors has allowed users to gain deeper insights into user behavior and tailor their websites accordingly. These powerful segmentation capabilities have helped optimize websites for different segments of the audience.

Confusing Interface: Some users have found the interface of Crazy Egg to be confusing, particularly when dealing with a large number of snapshots. They have expressed that it takes time to locate specific snapshots among those that are running or stopped.

Limited Heatmap Visualizations: The limited availability of heatmap visualizations in Crazy Egg has been seen as a drawback by users. They feel that having more options for visualizing data would enhance their understanding and analysis capabilities.

Lack of Detailed Reporting: Users have mentioned that the reporting in Crazy Egg is not detailed enough, leaving them without sufficient information to make well-informed decisions. They feel that there is a need for more comprehensive reports to better analyze user behavior and optimize their websites accordingly.

Users of Crazy Egg commonly recommend trying Crazy Egg for valuable insights, especially for e-commerce websites. It is worth giving a try, particularly for novice analysts or medium businesses with a UX team. Crazy Egg is recommended for CTRs, scroll depth, and session replays. Users suggest utilizing Crazy Egg's features and webinars to avoid making assumptions about user behavior and get the most out of the tool.

Users also recommend using Crazy Egg alongside other tools like Google Analytics to gain additional insights and have a more comprehensive understanding of website performance. It is seen as a great tool for heatmaps, recordings, A/B testing, and analyzing clicks using the confetti feature of the heatmap.

Furthermore, users advise signing up for the free trial of Crazy Egg to test its capabilities before making any purchasing decisions. They suggest setting it up for important pages first to maximize its value. For those who can afford it, opting for the full plan provides advantages. However, users caution against being cautious of annual pricing and notifying any changes to the account admin. It is important to be careful with renewals and unsubscribing if not satisfied. Even on a small budget, Crazy Egg is still recommended as a tool for simple heatmaps.

Overall, users find value in trying Crazy Egg, particularly for e-commerce websites. Using it alongside other tools can provide more insights, and taking advantage of the trial version and pricing options available is advised.

Attribute Ratings

Reviews

(1-18 of 18)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
We leveraged Crazy Egg to get a more in-depth idea of how customers were engaging with our site and identify what they were most interested in, beyond just clicks. The platform helped us map areas of interest including what areas of the page customers remained on the longest and what their mouse hovered over for the longest period of time.
  • Easy to use
  • Simple implementation
  • Reliable tracking
  • Overly simple for technical users.
  • Less advanced for enterprises.
  • Lack of integrations with other analytics tools.
If your company is newer to analytics and you are just starting to learn more about your customers and how they interact with your site, Crazy Egg is a great digital tool to get you started. It helps you learn more about what’s working on your site and what can be improved.
Osama Khan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We wanted to see how our website was being used. Crazy Egg has a lot of features to discover how users are interacting with the elements on the webpage. The heatmap shows where the users are clicking the most. The Rage Click shows elements that are inactive but looks like elements that should be clickable. There is a survey option that is simple and easy to set up for direct feedback from the users. A/B testing is available to see which version is a better solution. Crazy Egg does a good job of revealing user interaction and is especially useful when you want to upgrade your website for a better user experience.
  • heat maps
  • recordings
  • surveys
  • page time loads
  • price
  • adding entire website to snapshots
Crazy Egg is good for gaining insights into where users are clicking and knowing the load time of your page. The WordPress plugin is really easy to use. Other websites will require adding some JavaScript Code. It is a little tedious if want to add all the pages on your website. You have a limited number of pages you can add before you have to upgrade to a higher package. Single Page Applications take more steps to track and create a snapshot.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We attend from Crazy Egg to help us focus optimization on high valuable pages/zones in pages. We often develop hundreds of web components and functionality that customers don't like or ignore. Crazy Egg was there to get a real ROI by discarding useless zones and positioning important features where users clicking
  • Visual rendering of mouse clicks
  • User time spending on pages
  • Price
  • Support is lower than average paid products
  • Integration with other software
When the specific zone of the screen is related to a feature (like standard buttons) crazy egg gives a detailed map of what is going on on the pages for users. The limits are on pages with a lot of underneath js/CSS, Crazy Egg can somehow mismatch and you don't have accurate results
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Crazy Egg has been used to help us understand how our customers and visitors to our site interact and use our services. It gives us an idea of what is working and what is not, what people are seeing and/or missing. It allows us to see where we can make improvements, move things for better visibility and identify any navigation problems.
  • It lets you know where there is any 'dead' space on your website interface
  • You find out what is interesting to people and how this changes depending on where people are coming into the site from
  • It gives a good visual representation of site visits rather than a boring written report
  • Sometimes the data can be difficult to understand and can be overwhelming
  • The refresh time can sometimes be a bit glitchy
If you want to know where site visitors are coming in from it's great and you can tailor your comms to best capture your audience. You can also find out where you need to focus your attention to improve your site, identifying dead space or moving info to different locations to make it easier to find.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We used Crazy Egg within our ecomm department to track click behavior of our customers. It helps us to learn where our customers are engaging the most, what content draws their attention the most, and it gives us insight into how much of the content users are actually seeing. We use this information to drive content placement, CTA placement, landing page length and more.
  • It provides a very visual representation of user behavior.
  • It makes it very clear what elements of your content are getting the most interaction.
  • It seems there could be a better, more efficient way to organize past snapshot data.
Crazy Egg can be very well suited to integrate your marketing and creative teams, to explore our layout and design affect your users behavior.
Meredith Walter | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Crazy Egg is currently used by my organization to understand visitor interactivity with newly released landing pages. We combined this data with our analytics data to start telling a more wholesome story with data. We often time triangulate Crazy Egg, Google Analytics, and survey data to understand areas of improvement and guidance for A/B testing.
  • Easy implementation on site.
  • Easy to understand visual reporting.
  • Easy (and fast) set up.
  • Great UX and UI within the tool.
  • I wish there was more customer support to lean on for test ideas and how to use the tool to our advantage. I'm sure there is a ton of value we haven't unlocked yet.
  • Sometimes the test set up for different devices is a little clunky.
  • On our sites, we have a ton of pop-ups. Despite checking off the "omit pop-ups" on the test set up, we still capture the pop up on the page's image which can cover up a ton of retail space to analyze.
Crazy Egg is a great tool for those starting out with heatmap and clickmap tools. It has a user-friendly interface with extremely easy set up that can be implemented via Google Tag Manager instead of tapping into a developer resource. The visual reporting is easy to understand with the ability to filter by traffic source so that you can segment your analysis.
Sanjit Mandal | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have used it to help clients better understand how their website was or was not working for them. It is one thing to tell clients their website would not convert well, or they needed to create or move their CTA above the fold. However, when I should show them it was more convincing. To understand how visitors interact with websites is helpful in understanding how to improve it to ensure the goal of the website is met.
  • Website interaction details (confetti, heatmap, overlay, and scroll map).
  • A/B testing.
  • Record visitor interactions with the website.
  • A month to month plan.
  • Special trail or discounted rate for entrepreneurs or new website owners.
  • Phone support.
  • More "how to" YouTube videos.
Websites should have a goal. CrazyEgg can help a business owner or website designer understand if the visitors are meeting the goal and if the website is driving the visitor to that goal. Many need to see the track or journey of the visitors before they understand that their website needs a little tweaking.
May 25, 2018

CrazyEgg Review

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Crazy Egg is used by analytics and optimization department within Marketing.
  • Easy implementation
  • High level, visual reports
  • Low cost
  • Not enough detail in reporting.
  • Does not have aggregate reports that are usable in decision making.
  • Interface issues and slow updates.
[Crazy Egg is well suited] to view user behavior on a website, such as scrolling, clicking etc.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
In a process of understanding user journey on the website - we have thought of seeking a help of a tool which gives complete information on heatmaps, clicks and also gives user recordings. We have tried a few tools earlier but to some point, we are not happy with the outcomes and finally, we have preferred Crazy Egg. We tested and we got it.

It is used by me (marketing team) where I generate meaningful insights and deliver to sr.managers and stakeholders about how the user is performing with clear numbers. Crazy Egg addresses business issues in web marketing. The information says what are the do don'ts or what can be done better for that web page in order to engage the audience
  • Heatmap and scroll maps are definitely the biggest asset for Crazy Egg and this helps every marketer/business user to think a lot about the website and of course! this is the selling point for them too
  • Confetti feature is the 2nd and yes more important feature for someone who loves to compare user data with visits on the website. One need not go web analytics tools for other information as Confetti feature does most things happen
  • Overlay feature lets the user see clicks on every segment of the page with overall visits and LIVE visits.
  • Funnel analysis is definitely a missing feature and has to be initiated as users journey across pages is more important to understand and detailed view of conversion rate is important to analyze for any business user. As we live in the world of conversion rate
+ I strongly believe that this tool helps when a firm has good user count (depends on business model) as most of these tools are data friends. More data - more valuable insights
+ Best fit if someone who is looking for deeper insights of individual page
- Not suggested for very fewer visits of a website. Suggested to improve better visit count
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Crazy egg is being used by the analytics department as well as the marketing department. along with other solutions it is used to give a comprehensive idea on how people are using our pages and what can we do to optimize these pages, or what A/B tests to suggest. The analytics team use it to monitor new projects along with other analytics solutions and broadly oversee the performance of online marketing campaigns while the marketing team use it to optimize landing pages for campaigns.
  • Crazy Egg does a good job in helping us visualize users' page activity.
  • Helps us see how a user views a page.
  • Saves snapshots and results of pages so we can compare results and export them.
  • Easy to add to pages using WordPress.
  • The interface is confusing sometimes, especially if you have a lot of snap shots of pages running or stopped. It takes time to find the snapshot you need.
  • Results should be taken with a grain of salt and use other solutions to back it up.
  • It would be nice if they had more feature that suggests improvements to your page.
Crazy egg gives you a good idea of how users are seeing your site and how they use it. It's a great tool to have when launching new sites or new pages. But by no means is this is a standalone solution. Always backup your results with numbers from analytics and other solutions.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use CrazyEgg to do heatmaps and scrollmaps for different devices across a variety of websites. The heatmaps allow us to see the elements of a page that users interact with on desktop and mobile devices, and the scrollmaps enable us to see which content people see as the navigate the page.
  • Provides heatmaps that shows you the elements on your site that are and aren't performing well.
  • Provides scrollmaps so you can see how far down a page users are scrolling and which content never gets seen.
  • Screenshots show you how your website looks across a variety of different devices.
  • Provides a type of clickmap called confetti that enables you visualise clicks by segments - device, new/returning visitors, campaigns and other metrics.
  • Visualisations are limited - CrazyEgg doesn't offer attention maps or mousemove maps like some products.
  • Screenshots can take the better part of a day to generate. If you've got large traffic and want quick insights, CrazyEgg isn't the right tool.
  • No automation - if you want to run a set of heatmaps regularly to keep track of frequently changing content, this needs to be done manually.
  • No integrations with A/B testing tools, which would be very helpful.
  • Customer support experiences haven't been great. All requests seem to be managed by one person, who isn't interested in helping fix bugs and is generally unhelpful.
Crazy Egg is great if you have static content and want to be able to easily set up heatmaps and scrollmaps to see how people interact with your webpages across different devices types. Straightforward and reliable.

In circumstances when you want fast turnarounds, Crazy Egg isn't the right tool as the visualisations often take the better part of a day to generate. It also doesn't perform well if your site has dynamic content - either AJAX-driven or dynamically expanding.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Crazy Egg is being used by e-commerce department to track user engagement with our site. We can pinpoint a page on our site and monitor the interaction using Crazy Egg's heatmap, scrollmap and confetti (clicks).
  • Easy integration. When we first started Crazy Egg, I was able to quickly and easily add it to our tag manager.
  • Quick setup and live URL testing to make sure test is properly working. There's no guessword; I plug in the URL and it does the work!
  • It's a simple software to use for quick information about how user's are interacting with our site. I don't have to jump through a lot of hoops to get to the data.
  • The largest thing we've struggled with is the Optimizely integration. I've contacted customer service a few times to get it properly setup. Customer Service is always friendly and helpful; they provide clear steps to get it setup. Unfortunately despite clear instructions, they are tedious, and if not completed in the correct order, the integration with Optimizely does not work. My success rate with the integration is less than 55%.
Crazy Egg is well suited for measuring user engagement on your page. In the last 12 months, we used the software to gather baseline data for future updates. Recently, we've tested the product page engagement after an important release that improved product page layout. We've also used Crazy Egg to answer the question: Are customers seeing buttons that fall below the fold in our cart?
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use it to get Heat and scroll mapping analytics. It is being used to Demand Generation. It helps us assess how customers are interacting with our website pages.
  • Heat mapping
  • Scroll mapping
  • Mobile / Desktop comparisons
  • Easy set up
  • Storing older tests - You must download and store them.
  • Allow easier upgrading to allow for more Snapshots
Crazy Egg is great for smaller to medium size businesses to get heat map data on their websites. The price is very reasonable. It has an easy set-up. It will help them identify and correct website problem areas. Larger companies will need it for snapshots. Ask how many snapshots are needed for your size of company.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are currently Running around 90 snapshots. We use Crazy Egg to to measure traffic flow for our customers homepages and main landing pages. We use Crazy Egg reports to discuss ways to the client to improve there website and create A/B testing plans from this data.
  • Using Crazy Egg on homepages help show our clients what visitors are clicking on or NOT clicking on. The detailed Reports that Crazy Egg gives make our jobs easier when convincing a client to change layout or design or content and maybe try an A/B test in the future.
  • We Use Crazy Egg on internal Landing pages as well to see how visitors are reacting to them. Again, The detailed Reports that Crazy Egg gives make our jobs easier when convincing a client to change layout or design or content and maybe try an A/B test in the future.
  • Downloading the reports is very easy today and easy to view with the client. Also the new user interface to set up test is very easy to use.
  • The Overlay feature is very cool but hard to read sometimes and hard to share with clients using screen shots.
It helps prove that content, color or layout can affect a visitors path.
Chris Grant | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Our information architects and IA's who are employed by our clients use it, to analyze behavior and make page design decisions. Senior managers are another audience when we are trying to discuss or persuade.

Other TrustRadius reviews give excellent summaries of how it can be used as an analytics tool.
  • Shows where people click
  • For some reports, allows segmentation of visitors --- by browser, time of day, referrer, etc.
  • Shows how far down people scroll
  • Has numeric output (the List report) as well as a visual heat map
  • In our testing, it's become clear that CE doesn't capture all clicks. Not sure why some are missed. This may not be a huge problem since you really want to get a few thousand visits before doing any analysis, and since the missed clicks seem to be random, I think the end result will be perfectly all right.
  • I'd like to see just the visitor's FIRST click on a given page, as one of the alternative views.
  • Better and more detailed documentation on how the tracking actually works. There is some confusion about whether the screen coordinates of the click are tracked, or the element being clicked on. The former method seems to be used in the Heat and Confetti views and can get thrown off significantly by different screen aspect ratios and resolutions. The Overlay and List views seem to be based on the element being clicked on, and these views disregard clicks that don't happen in a hot area. A detailed explanation, with implications for different site technologies (responsive, tabs, other dynamic elements) would be really helpful for a minority of customers to whom this is critical.
  • Scroll map is nice but not really useful because it doesn't take into account where the fold is for the individual visitor. At least, I don't think it does (see previous comment about technical documentation). Great additions would be seeing the average fold line for all viewers, AND being able to segment like the Confetti View does. Also, it's not clear whether the scroll is measuring the middle point or the bottom of what's on their screen.
Crazy Egg is perfect for HTML pages with no tabs, expanding elements, or responsive implementation. It is questionable for anything else ... but better than nothing and worth the price.
Leann Manning | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Crazy Egg specifically for the user experience. Running user tests on certain areas of the site is difficult because of restrictions we have with contacting users. Crazy Egg allows us to see where users are struggling in the application in a clear, easy to understand way. Since it is very visual it is easier to show issues to stakeholders rather than having to explain a list of data on a spreadsheet.
  • Creates an easy to understand visual of user data.
  • Provides the option to test areas of a site that would normally be difficult to obtain data for.
  • Easily shows stakeholders issues without a lot of documentation.
  • The PageCamera application is a bit difficult to use.
  • PageCamera does not wait for javascript to load on the page which often means ares of the site are missing in screenshots
Crazy Egg works well for us because we are unable to run usability tests with certain users. This allows us to gather data without needing to talk to customers.
Score 9 out of 10
Vetted Review
Verified User
We use CrazyEgg to track how customers are using pages on our site. The pages we track are either very important or very new. This tool is only used by the marketing department to inform website design and UX decisions regarding our e-commerce site. Since we are in a niche market, we use it as a proxy for focus groups and UX studies.
  • It's helpful to present data to the VPs in a visual manner. It's a lot easier to get their buy-in on the success (or not) of site design.
  • Playing around with the confetti filter is fascinating -- it's insightful to learn how different segments behave differently.
  • My favorite part is reviewing where on a page customers expect hyperlinks. Sometimes, it's not where you'd think. This is an easy problem to fix, but without CrazyEgg we wouldn't know it WAS a problem.
  • The program claims to be click tracking but it appears to over-report click-throughs if links are more than once on a page. I want to know who is clicking on the link on the TOP of the page vs. the BOTTOM of the page.
  • CrazyEgg struggles to report on pages that have tabs or drop-downs. (Or maybe I just don't set it up correctly). If you want to know information about what they clicked on when they went to re-sort information (by title? by price?) this tool isn't as good to tell you that.
  • I get frustrated when my snapshot runs out of views. I can't really complain, though, for the $20 a month I spend. If I could spend a small amount more to upgrade just one snapshot (ie our homepage) I would do it, but at this point it's not worth the jump in the price from one package to the next.
  • I wish that I could resort some of the filter selections on the confetti map (for example, it would be interesting to view "time to click" as it relates to seconds vs. just which segment was most popular).
This is a very easy tool to use for the uninitiated. It's much easier to navigate (and more trustworthy) than GA's in-page analytics. When I worked in academia the UX professional I worked with loved to investigate this tool for the validity of her designs. I also found it very helpful for the non-technical decision maker to buy into what the designers and marketing analysts were proposing.
Amber Steinert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It is being used by the marketing team along with other optimizing tools to understand the users needs on the variety of websites we have. This tool allows us to see the different user patterns for each website as each target a different customer base. It also allows us to see what items are popular and what items are not or if people think they can click in a particular spot where we do not provide a link. This disconnects is then communicated to the web team and can be fixed.
  • Crazy Egg allows you to see where people clicked from whatever source they came from. Whether it is organic or a referral site, these specific clicks can be measured in that particular page being tracked.
  • The scroll down tracker is an effective and efficient tool to understand how your users operate. Some demographics do not scroll at all, while others will scroll to the bottom of the page no matter how long it is. This information can them be applied to formatting the website to best accommodate your target viewer.
  • Crazy Egg gives a company, at least this one, plenty of views for the entire month! I can't remember the exact amount off the top of my head, but I believe it's 200,000 views. When tracking views on a specific site, you can also specify how many views you would like. For example: If I would like to track a website homepage for one week and it receives 200,000 visitors in one week, obviously I do not want to track them all. I can cut it off at 10,00 views and Crazy Egg will automatically stop the tracking for me.
  • I would say overall Crazy Egg is a great tool, but one additional thing I would like made is an archive tool. Archiving Crazy Egg by hand, which was my job, is quite the tedious task, but once it is done, we have those records forever. We can look back and see how our holiday campaign did the last few years with what worked and what didn't, but I wish I was able to archive these on the website. Maybe not even necessarily on the website, but be able to have an archive tool so I would not have to download each page being tracked one by one. I guess what I am trying to get at is some form of excel documentation that would download in the same form every time. This way it could be copied and pasted into a general excel spreadsheet if people desired to archive their findings.
  • Being able to track over 200,000 visits would be nice with just the basic Crazy Egg. You are able to upgrade for more space, but that costs more as well. Although I completely understand why it is limited. But the pricing is quite the bargain considering all that you receive!
  • The tech support is great! But it seems like they are understaffed. I haven't had many issues with it and the company seems to respond quickly even if they are short staffed. They have treated the company very well.
Over time Crazy Egg definitely shows a pattern Looking at it over and over again, you begin to notice patterns and understand the user with more depth. At this point in time, some of the tracking you started out with seems unnecessary.
When you start, you want to track everything under the sun, so the questions to ask yourself to narrow down the selection process would consist of:
- What pages do we want people to convert?
- What pages provide the most ROI? (if known)
- What pages seem to have high bounce rates?
- If you have recently added a new "tool" on the website you believe people will use, track the click rate on that. Are people using it as much as you thought?
- Many more questions that relate to your business can be used to narrow down the search process.

Once problems are solved on these pages, you can always tackle the more minor pages to improve usability. Also, after several months, tracking becomes easy because you fall into a rhythmic pattern: the same pages are tracked every week, during the holidays specific pages are tracked, and hopefully you will see an improvement of the websites' usability.
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